According to preliminary data from Sensor Tower , which specializes in analysis of the global app market, the consumption of mobile apps hit a record in the first half of 2021, reaching US$ 64.9 billion – an increase of 24.8% over the same period. 2020, considering App Store and Google Play . Driven by the social isolation caused by covid-19, the trend should continue even after the pandemic, the company believes.
While the Apple store accounted for $41.5 billion of the total, Google’s marketplace topped $23.4 billion. Still, the owner of Android experienced a 30% jump when the results are compared to last year’s numbers, against 22.1% of the competitor. The disparity, indicates the Sensor Tower, is explained, in part, by demands from regions like the Philippines, dominated by Google and more subject to quarantine in the range.
Analysis provides details regarding the consumption of apps.Source: Freepik
As for the most popular types of applications, the games category stood out the most (US$44.7 billion), followed by subscription-based solutions (US$8.3 billion), which included those dedicated to sports. , finance, business, books and entertainment. The TikTok dominated the podium of general revenues and the App Store; Google One is the number one spot on Google Play.
Speaking specifically of mobile games, Honor of Kings (over US$15 billion), PUBG Mobile (approximately US$1.5 billion) and Genshin Impact (over US$848 million) were the stars of the time.
World market for the segment broke a record.Source: Freepik
download champions
The pandemic continues to exert its effects. With the gradual return of certain locations to normal activities, there was a slowdown in the number of downloads of various facilities (with the exception of games), which grew by only 1.7% (72.5 billion).
In the case of the App Store, it fell by 10.9%, as its majority audience is, for example, in the United States. On the other hand, Google’s dominance in regions still hard hit by covid-19, such as India, expressed itself in a growth of 6%.
Finally, even games on Apple’s platform were downloaded less, dropping 22.8% (4.4 billion) – while Google Play expanded by 3.9% (23.7 billion). TikTok landed on at least 384.6 million devices, 38% less than a year ago (something that can be attributed to restrictions in countries).
Furthermore, Facebook, Instagram, WhatsApp and Telegram, followed by Messenger, Zoom, Snapchat, CapCut and Google Meet, completed the top 10 overall downloads.