A survey conducted by Nielsen in partnership with the Toluna consultancy pointed out that Brazilians have had longer working hours due to remote work. As a result, work activities are the ones that most consume people’s time during the nearly twelve months of confinement due to the Covid-19 pandemic .
Among those interviewed, 18% dedicate 15 hours a week to work, 23% spend between 10 and 15 hours and another 22% work between five and nine hours a week. Second, come leisure activities such as videos, movies and TV shows , with 14% of people staying in front of the screens for at least 15 hours a week.
In addition to working more, the Brazilian also started to work later, the work activities performed after 22:00 gained more followers. 8% of respondents carried out work during the night.
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The survey was conducted in January and released in March 2021. 1,135 people were interviewed, 37% of whom were considered from classes A and B and 58% from C, D and E. 58% of respondents were women living in the Southeast region (51% ), Northeast (20%), South (17%), Midwest (7%) and North (5%).
Compared to another survey conducted in June 2020, it was observed that consumption of social media, movies and music dropped. The number of people who noticed they spent more time online on Facebook , Twitter and Instagram was 56%, down 11% from the previous survey.
Regarding the consumption of videos, movies and TV shows, the number of people who noticed an increase in time spent dropped 10% to 65%. Among music consumers, the retreat was 12%, closing at 46%. 51% of respondents noted that they are more active in messaging apps, down 8% from the previous survey.
Another product that stopped being interesting to the “quaranted” were the musical lives. Success at the beginning of isolation, the consumption of shows broadcast online between 6pm and 10pm fell 16% compared to the survey carried out in June of last year.
Via: Economic Value
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